We practice only permission-based,
opt-in email marketing and enforce it with our clients and partners. Since
current spam filtering software erroneously blocks many legitimate emails as
well, we've taken several steps to ensure our clients achieve the highest
possible delivery rates.
| Spam Filters
- The Basics
The average email user will receive nearly 1,600 unsolicited emails in
2006, leaving most ISP's and tech departments scrambling to protect themselves.
Most have added filtering mechanisms to block unsolicited email or "spam." The
problem is that filters block not only spam, but also permission-based email as
Delivering even an opt-in email to a recipient's inbox, can be a daunting task
due to the number of potential points of failure.
>> View Diagram
Four Types of Filters:
>> Our Solution
2) List Quality
>> Our Solution
>> Our Solution
4) IP Address
>> Our Solution
Maximize Delivery with EngageMail
EngageMail provides permission marketers ways to avoid filtering, the foremost of which is picking words and phrases carefully. At EngageMail, we've launched several features to enable our clients to communicate with their customers without their emails being falsely identified as spam. And with research showing that the cost of spam false positives can easily exceed $50 per user per year and will cost U.S. businesses about $3.5 billion in 2003 (the overall cost of spam is now estimated at over $10 billion annually), it is now more important than ever to prevent valid emails from being falsely labeled as spam.
EngageMail developed a proprietary system called the "Content Detective" to
help our clients ensure that their permission-based emails avoid being
erroneously labeled as spam due to content filtering. This feature mirrors the
logic used by spam filtering software to identify words, phrases, and patterns
that are likely to trigger filters, then recommends a resolution to each
identified problem, before an email is sent. Content Detective is included free
of charge with all of our products.
We developed our proprietary "List Detective" to validate list integrity and
ensure that email is only sent to valid addresses. List Detective scans each
address as they are uploaded to our system checking for known 'seed' addresses
that indicate a list may be non-permission based. If they are found, the email
addresses are not uploaded and the EngageMail Abuse Desk is notified. These
include known unsolicited addresses, planted addresses, and addresses that
don't belong to an individual, such as nospam@, postmaster@ or abuse@.
To ensure we don't trigger any volume filters, EngageMail employs domain-level
monitoring to manage the number of connections opened for each ISP domain at
any one time. This ensures emails are delivered at a maximum rate without
triggering volume filters at large ISP's such as AOL or Yahoo. Due to the large
percentage of users with major ISP's, domain monitoring is especially critical
for lists over 1 million addresses.
We have developed white list relationships with key ISP's, anti-spam
organizations, and others to ensure emails sent via our system reach the
intended audience. We are listed on the "white list" for major ISP's, such as
AOL, Juno, Yahoo, Compuserve, NetZero, and others. Our white list status allows
mail sent from our system to be appropriately delivered to their customers
without the potential for filtering.
Abuse Desk Management
One way to get in trouble with the anti-spam community is to avoid responding to
email complaints. Our in-house abuse desk is managed by a team of email
delivery experts and we work on behalf of our clients to respond to spam
complaints received. If necessary, we follow up with our clients to ensure
appropriate permission-based name capture policies and procedures are in place.
By knowing the efficacy of the name capture practices employed by our clients,
we will defend the validity of the list and name capture practices to anti-spam
organizations. This ensures that companies following standard opt-in and
privacy guidelines can continue to experience optimal delivery rates.
SMTP Log Review
The best way to monitor the deliverability rates of an email is to monitor the email delivery logs. Our abuse desk team uses proprietary software to parse and review all email logs produced by our delivery engine to look for messages from remote servers that may indicate delivery problems. By reviewing these logs and recommending solutions to problems detected, we can ensure our clients continued optimization of email delivery rates.
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